WIEN, WIE ES ISST : Die App zum Essen

The most comprehensive Viennese restaurant guide for smartphones and tablets (iOS & Android) – including 2.000 selected places outside Vienna – provides locals and city visitors with the ultimate overview of Austria’s culinary scene.
Downloading the WIEN, WIE ES ISST-App is free; within the app users can upgrade to the full version (in-app purchase).

Briefly described – This is the WIEN, WIE ES ISST-App

  • over 6.500 restaurants, bars and cafés, updated daily
  • for every occasion, every time, every taste and every mood
  • Free to download on the App Store and on Google Play
  • exclusive App banners and Interstitials for advertisers

Key Facts

Downloads: more than 120.000 Ad Impressions: approx. 80.000 per month

Target audience

Culinary art aficionados and gastronomy enthusiasts in all Austrian areas heavily frequented by “urbanistas”.

WIEN, WIE ES ISST-APP : Formats & prices

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Format: 320 x 480 (if html: fully scalable)
Price per week:
App only1: € 950,– Fixed placement with FC=1/day
Cross-media-combination2: € 650,– Fixed placement with FC=1/day
App banner
Format: 320 x 50
Price per quarter:
App only1: € 7.950,– Fixed placement
Cross-media-combination2: € 5.950,– Fixed placement
1 App only = Price when exclusively booking the app (without any print ad bookings)
2 Cross-Media-Kombination = Price applicable when also booking a „Wien, wie es isst“ print ad (prices of the official prices list apply)

WIEN, WIE ES ISST-App : Technical specifications & contact

Digital ads in the WIEN, WIE ES ISST-App

Technical specifications for apps

  • Delivery of all advertising materials must be in the following file formats: GIF, JPG, PNG, HTML5 (HTTPS with IAB-click tag)
  • File size: max. 120 kb
  • All data must be sent to (T. +43 1 536 60 – 940) no later than 3 business days before the campaign start of the period booked

Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Print & Digital Media Sales
Sigrid Johler +43/1/536 60-952

Data & Ad Management
Franz Krassnitzer +43/1/536 60-940
Oliver Pissnigg +43/1/536 60-919

Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E:, W: Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

Our sales team is at your service at any time!
T. +43(1)53660-952