WIEN, WIE ES ISST : The App To Eat

The most comprehensive Viennese restaurant guide for smartphones and tablets (iOS & Android) – including 2.000 selected places outside Vienna – provides locals and city visitors with the ultimate overview of Austria’s culinary scene.
Download and usage of the WIEN, WIE ES ISST-App is free of charge.

Briefly described – This is the WIEN, WIE ES ISST-App

  • over 6.000 restaurants, bars and cafés, updated daily
  • for every occasion, every time, every taste and every mood
  • free to download on the App Store and on Google Play
  • exclusive ad placements for advertisers

Key Facts

Active users: 100 / day
Number of events: 120.000 / 4 weeks
Average interaction duration: 5 minutes and 30 seconds

Target audience

Culinary art aficionados and gastronomy enthusiasts in all Austrian areas heavily frequented by “urbanistas”.

WIEN, WIE ES ISST-APP : Formats & prices

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Quickfilter of the Restaurant Guide:
Button in the Menu-Selection – App Start Page
Button on the detail page of the restaurant (depending on category)
Price: € 10.000 / 6 months (min. booking)
ROA* + „Lokalführer“ on (Desktop and Mobile)
*ROA = Run Over App

Medium Rectangle
Format: 300 x 250
Price: € 30,- CPM
Dynamic booking depending on availability.
ROA* + „Lokalführer“ on (Desktop and Mobile)
*ROA = Run Over App

WIEN, WIE ES ISST-App : Technical Specifications & Contact

Digital ads in the WIEN, WIE ES ISST-App

Technical specifications for apps

  • Delivery of all advertising materials must be in the following file formats: GIF, JPG, PNG, HTML5 (HTTPS with IAB-click tag)
  • File size: max. 120 kb
  • All data must be sent to (T. +43 1 536 60 – 940) no later than 3 business days before the campaign start of the period booked

Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Teamlead Digital Media Sales
Christian Fabi +43/1/536 60-988 | +43/660/642 91 93

Data & Ad Management
Franz Krassnitzer +43/1/536 60-940
Oliver Pissnigg +43/1/536 60-919

Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E:, W: Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW

Our sales team is at your service at any time!
T. +43(1)53660-952