FALTER : The App To Read

The FALTER app for iOS and Android provides the full print edition of the weekly newspaper FALTER including the popular FALTER:WOCHE (event program) and other FALTER-supplements on topics such as literature, economics and sustainability.
Downloading the FALTER app is free. Individual editions can be purchased within the app. For people with a FALTER subscription, all editions published during the subscription period are available free of charge at any place and any time.

Briefly described – This is the FALTER-App

  • Read the current edition of the FALTER on your tablet or smartphone
  • Free download for everyone at the App Store or Google Play
  • FALTER-subscribers can access all digital editions for free on their mobile device
  • In-app purchases for any single FALTER-edition for all users

Key Facts

Users: 9.000 / month
Page Impressions: 285.000 / month

Target audience

Everyone who has a FALTER subscription and logs on the FALTER-app to read on their mobile device. All users, who read singe FALTER editions on their tablets and smartphones.

FALTER-APP : Formats & prices

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Medium Rectangle
Format: 300 x 250
App only1 ROA2 € 30,– CPM
Cross-media-combination3 ROA2 (22.500 AIs/week) € 450,-

Bookings based on ad impressions are possible depending on availability, max. 60.000 AIs per week (Tuesday to Tuesday)

1 App only = Price when exclusively booking the app (without any print ad bookings)
2 ROA = Run over app
3 Cross-media-combination = Price applicable when also booking a FALTER print ad

FALTER-APP : Technical specifications & contact

Digital ads in the FALTER-App

Technical specifications for apps:

  • Delivery of the advertising material must be in the following file formats: GIF, JPG, PNG, HTML5 (HTTPS with IAB-click tag)
  • File size: max. 120 kb
  • All data must be sent to (T. +43 1 536 60 – 940) no later than 3 business days before the campaign start of the period booked

Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Teamlead Digital Media Sales
Christian Fabi +43/1/536 60-988 | +43/660/642 91 93

Data & Ad Management
Franz Krassnitzer +43/1/536 60-940
Oliver Pissnigg +43/1/536 60-919

Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E:, W: Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW

Our sales team is at your service at any time!
T. +43(1)53660-952