The FALTER app for iOS and Android provides the full print edition of the weekly newspaper FALTER including the popular FALTER:WOCHE (event program) and other FALTER-supplements on topics such as literature, economics and sustainability.
Downloading the FALTER app is free. Individual editions can be purchased within the app. For people with a FALTER subscription, all editions published during the subscription period are available free of charge at any place and any time.
Briefly described – This is the FALTER-App
- Read the current edition of the FALTER on your tablet or smartphone
- Free download for everyone at the App Store or Google Play
- FALTER-subscribers can access all digital editions for free on their mobile device
- In-app purchases for any single FALTER-edition for all users
Key Facts
Users: 9.000 / month
Page Impressions: 285.000 / month
Target audience
Everyone who has a FALTER subscription and logs on the FALTER-app to read on their mobile device. All users, who read singe FALTER editions on their tablets and smartphones.
FALTER-APP : Formats & prices
All formats are in pixels, all prices are in Euros and do not include VAT (20%).
Medium Rectangle
Format: 300 x 250
Price:
App only1 ROA2 € 30,– CPM
Cross-media-combination3 ROA2 (22.500 AIs/week) € 450,-
Bookings based on ad impressions are possible depending on availability, max. 60.000 AIs per week (Tuesday to Tuesday)
2 ROA = Run over app
3 Cross-media-combination = Price applicable when also booking a FALTER print ad
FALTER-APP : Technical specifications & contact
Digital ads in the FALTER-App
Technical specifications for apps:
- Delivery of the advertising material must be in the following file formats: GIF, JPG, PNG, HTML5 (HTTPS with IAB-click tag)
- File size: max. 120 kb
- All data must be sent to anzeigenabwicklung@falter.at (T. +43 1 536 60 – 940) no later than 3 business days before the campaign start of the period booked
Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien
Teamlead Digital Media Sales
Christian Fabi +43/1/536 60-988 | +43/660/642 91 93 fabi@falter.at
Data & Ad Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at
Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW