PRICE LIST FALTER.AT

FALTER.AT : Wir holen dich da raus!

FALTER.at delivers all articles and stories of the weekly newspaper FALTER directly to the screens of its users. Moreover, FALTER.at offers information and guidance targeted to “city users”, a much sought-after audience in times of urbanization. Consequently, FALTER.at provides Vienna’s most comprehensive restaurant guide and the best overview on cultural events, movies and entertainment in the city and all regions frequently visited by urban audiences.
Additionally, FALTER.at meets the needs of its urban users by providing valuable search engines delivering recommendations on where to get the latest styles, how to hire a professional photographer, which city locations serve best to organize a party and what place is ideal to fix your classic car.

Briefly described– This is what FALTER.at stands for

  • all articles & stories from the current edition of FALTER
  • a comprehensive archive of all FALTER editions since 1999
  • the best restaurant guide with over 6.000 places to eat & drink
  • all current cultural events, leisure activities and movies in Austria including recommendations
  • a large online store for books, music and movies including high-quality reviews and recommendations

Key Facts

Page Impressions: 2.635.183 / per month, Unique Clients: 586.299 / per month
Quelle: ÖWA Basic QS 10-12, 2020
Net range Austria : 5,1% / per month
Quelle: ÖWA Plus 2019-IV

Target audience

Education: 20,7 % of FALTER.at users have completed a university/tertiary education degree
Income: 34,9 % of the users’ households have a net income of more than EUR 3.500 per month
Age: 46,5 % of users are between 20 and 39 years old
Professional background: 18,5 % of users are self-employed, run their own companies or have a leading position within their organizations
Source: ÖWA Plus 2019-IV

FALTER.at-Channels


FALTER:
all stories of the latest FALTER issue and an archive including all articles of Vienna’s weekly since 1999

EVENTS & KINO:
Austria’s greatest overview on events, culture and movies. Allows filtering and getting top recommendations

ESSEN & TRINKEN:
The most comprehensive restaurant guide for Vienna and large parts of Austria – for every situation, all tastes and any time of the day.

FALTERs BEST OF VIENNA:
Valuable recommendations for modern city people.


FALTER.at : Formats & Prices Combination DESKTOP + MOBILE

All are formats in pixels, all prices are in Euros and do not include VAT (20%).

Sitebar / Half Page Ad + Understitial
Formats:
Sitebar: 300 x 600
Understitial: 300 x 600
(Close-button required, full scalability optional)
Price: RON1 € 45,– CPM
Channel2 € 50,– CPM
Sitebar / Half Page Ad + Medium Rectangle
Formats:
Sitebar: 300 x 600
(Close-button required, full scalability optional)
Medium Rectangle: 300 x 250
Price: RON1 € 45,– CPM
Channel2 € 50,– CPM
Sitebar / Half Page Ad + Sticky Banner
Formats:
Sitebar: 300 x 600
Sticky Banner: 320 x 50
(Close-button required, full scalability optional)
Price: RON1 € 45,– CPM
Channel2 € 50,– CPM
Medium Rectangle + Medium Rectangle
Format:
Medium Rectangle 300 x 250
Price: RON1 € 25,– CPM
Channel2 € 30,– CPM
Leaderboard + Sticky Banner
Format:
Leaderboard 1024 x 90
Sticky Banner 320 x 50
Price: RON1 € 15,– CPM
Channel2 € 20,– CPM

FALTER.at : Formats & Prices MOBILE

All formats are in pixels, all prices are in Euros and do not include VAT (20%).


Understitial
Format: 300 x 600
(full scalability optional)
Price: RON1 € 45,– CPM
Channel2 € 50,– CPM

Medium Rectangle
Format: 300 x 250
Price: RON1 € 25,– CPM
Channel2 € 30,– CPM

Sticky Banner
Format: 320 x 50
Price: RON1 € 15,– CPM
Channel2 € 20,– CPM

FALTER.at : Formats & Prices DESKTOP

All formats are in pixels, all prices are in Euros and do not include VAT (20%).


Leaderboard
Format: 1024 x 90
Price: RON1 € 25,– CPM
Channel2 € 30,– CPM

Medium Rectangle
Format: 300 x 250
Price: RON1 € 25,– CPM
Channel2 € 30,– CPM

Skyscraper
Format: 160 x 600
Price: RON1 € 30,– CPM
Channel2 € 35,– CPM

Sitebar / Half Page Ad
Format: 300 x 600
(bei Sitebar frei skalierbar + Close-Button + Fallback)
Price: RON1 € 45,– CPM
Channel2 € 50,– CPM

L-Ad (Leaderboard + Skyscraper)
Format: 160 x 600
Price: RON1 € 55,– CPM
Channel2 € 65,– CPM

Full Branding (Billboard + Sitebar + Medium Rectangle + background)
Channel2 € 125,– CPM

FALTER.at : Special Ad Formats Combination DESKTOP + MOBILE

All formats are in pixels, all prices are in Euros and do not include VAT (20%).


Sitelink (text-picture-ad)
title max. 20 characters, text max. 90 characters, picture 300 x 180 px, linked to your landing page
Price: € 45,– CPM

FALTER.at Contest
contest-landingpage, sitelink on homepage, contest-medium rectangle incl. 50.000 AIs RON1 and approx. 17.000 newsletters
Price: per week € 1.950,–

Newsletter Native Ad
approx. 40.000 newsletters, campaign period: approx. 4 weeks;
Format: photo (300 x 250 px, jpg or png)
Price: € 1.500,–

Newsletter Native Ad
approx. 40.000 newsletters, campaign period: approx. 4 weeks;
Format: integrated in content: 50 headline characters, 150 text charachters
Price: € 1.500,–

Channel Sponsoring
Format: 300 x 80
Price: per year € 26.500,–

ADVideo
Format: 720 x 576 bis 1920 x 1080
Length: 5 – 20 sec
Price: € 45,- CPM4
1 RON = Run over network, all topical areas
2 Channel = specific topical areas, e.g. events/cinema guide, restaurants guide/food, Best of Vienna etc.

Minimal booking volume

For all orders based on ad impressions: € 1.900,- (for orders below the minimal booking volume, a 15 % administration/reporting fee will be charged)

Surcharges

4 ADVideo = + 15 % administration fee


FALTER.at : Advertorial

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Your content (pictures, text & data provided) will be integrated into the FALTER.at-network using a unique content site created for you. An additional comprehensive digital ad package will attract users’ attention and connects them directly to the content site. Moreover, the content site can be accessed directly using a personalized URL with the suffix of your choice (i.e. falter.at/advertorial/mysuffix).

Basic package
Text: 3000 characters, inkl. titles, quotations
Photo for the header – format 1280 x 375 px
Optional: videos i.e. YouTube, photos for the slideshow – 5 – 10 in landscape format (incl. captions, photo credits)
Sitelink (text-photo-ad): title max. 20 characters, text max. 90 charachters, photo 300 x 180 px (channels: 150 x 150 px)
Medium Rectangle (desktop/mobile): format 300 x 250 px, max 120 kb, gif, jp, png or html5
Production of content site + Sitelink with 90.000 AIs (distributed throughout a period of 4 weeks) + Medium Rectangle with 50.000 AIs.
Price: € 8.500,-

Possible ad placements


Sitelink / Medium Rectangle on FALTER.at-Homepage

Sitelink on the search result page in channels EVENTS, KINO and ESSEN & TRINKEN

Sitelink / Medium Rectangle on the channels homepage in EVENTS, KINO and ESSEN & TRINKEN

FALTER.at : Technical Specifications & Contact

Digital ads within the FALTER.at-network

Technical specifications for desktop and mobile banners

  • Possible formats: GIF, JPG, PNG, HTML5 (Interstitials/Preloads, Understitials and Sitebars may be scalable),
  • File size: max. 120 kb
  • Tag-in-tag-ads, HTML-ads and tracking pixels must be provided in HTTPS
  • All data due 3 business days before beginning of the booked campaign period to anzeigenabwicklung@falter.at (T. 01/536 60-940)

Please note that all Sitebars must be delivered including an integrated close-button.

Technical specifications for ADVideo

  • File formats: MP4
  • File size: max. 5 MB
  • Measures: 720 x 576 to 1920 x 1080
  • Videocodec: Uncompressed, XDCAM HD 422, Apple ProRes 422, IMX30/50 or H.264 (mind. Data rate 6 Mbit/sec)
  • Framerate: 25, 30, 50 or 60 fps
  • Audio file characteristics: 48 or 44 kHz, 16 Bit, Stereo
  • Aspect ratio: 16:9-full format (other aspect ratios on request.)
  • Video duration: max. 20 sec

Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Digital Media Sales
Martin Benkovics +43/1/536 60-961 benkovics@falter.at

Data & Ad Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

DE | EN
Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
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