FALTER.at delivers all articles and stories of the weekly newspaper FALTER directly to the screens of its users. Moreover, FALTER.at offers information and guidance targeted to “city users”, a much sought-after audience in times of urbanization. Consequently, FALTER.at provides Vienna’s most comprehensive restaurant guide and the best overview on cultural events, movies and entertainment in the city and all regions frequently visited by urban audiences.
Additionally, FALTER.at meets the needs of its urban users by providing valuable search engines delivering recommendations on where to get the latest styles, how to hire a professional photographer, which city locations serve best to organize a party and what place is ideal to fix your classic car.

Briefly described– This is what FALTER.at stands for

• all articles & stories from the current edition of FALTER
• a comprehensive archive of all FALTER editions since 1999
• the best restaurant guide with over 6.000 places to eat & drink
• all current cultural events, leisure activities and movies in Austria including recommendations
• a large online store for books, music and movies including high-quality reviews and recommendations

Key Facts

Page Impressions: 2.300.000 / month
Unique Clients: 455.000 / month
Net range Austria : 4,7 % / month
Source: ÖWA 2023-III

Target audience

High level jobs: 9 % of our users work in a leading position.

Highest household income: 32,2 % of our Users households have an income of € 3,500.00 or more.

High level of education: 22,8 % of our users have a college or university degree.
Source: ÖWA 2023-II

Media presentation (in German)

FALTER.at-Channels

ZEITUNG:
all stories of the latest FALTER issue and an archive including all articles of Vienna’s weekly since 1999

EVENTS & KINO:
Austria’s greatest overview on events, culture and movies. Allows filtering and getting top recommendations

ESSEN & TRINKEN:
The most comprehensive restaurant guide for Vienna and large parts of Austria – for every situation, all tastes and any time of the day.

FALTERs BEST OF VIENNA:
Valuable recommendations for modern city people.

FALTER.at : Formats & Prices MOBILE

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Understitial
Format: 300 x 600
(full scalability optional)
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Medium Rectangle
Format: 300 x 250
Price: ROS¹ € 25,– CPM
Channel² € 30,– CPM

Sticky Banner
Format: 320 x 50
Price: ROS¹ € 20,– CPM
Channel² € 25,– CPM

Understitial Cube Ad
4 Images (1 link per picture)
Format: 300 x 600 (full scalability optional)
Price: ROS¹ € 65,– CPM
Channel² € 70,– CPM

Medium Rectangle Cube Ad
4 Images (1 link per image)
Format: 300 x 250
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

FALTER.at : Formats & Prices Combination DESKTOP + MOBILE

All are formats in pixels, all prices are in Euros and do not include VAT (20%).

Sitebar / Half Page Ad + Understitial
Formats:
Sitebar: 300 x 600
Understitial: 300 x 600
(Close-button + full scalability optional)
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Sitebar / Half Page Ad + Understitial Cube Ad
4 Images (1 link per picture)
Formats:
Sitebar: 300 x 600
Understitial: 300 x 600
(Close-button + full scalability optional)
Price: ROS¹ € 65,– CPM
Channel² € 70,– CPM

Sitebar / Half Page Ad + Medium Rectangle
Formats:
Sitebar: 300 x 600
(Close-button required, full scalability optional)
Medium Rectangle: 300 x 250
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Sitebar / Half Page Ad + Sticky Banner
Formats:
Sitebar: 300 x 600
Sticky Banner: 320 x 50
(Close-button required, full scalability optional)
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Medium Rectangle + Medium Rectangle
Format:
Medium Rectangle 300 x 250
Price: ROS¹ € 25,– CPM
Channel² € 30,– CPM

Leaderboard + Sticky Banner
Format:
Leaderboard 1024 x 90
Sticky Banner 320 x 50
Price: ROS¹ € 20,– CPM
Channel² € 25,– CPM

Medium Rectangle Cube Ad + Medium Rectangle Cube Ad
4 Images (1 link per imnage)
Format:
300 x 250
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

FALTER.at : Formats & Prices DESKTOP

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Leaderboard
Format: 1024 x 90
Price: ROS¹ € 25,– CPM
Channel² € 30,– CPM

Medium Rectangle
Format: 300 x 250
Price: ROS¹ € 25,– CPM
Channel² € 30,– CPM

Medium Rectangle Cube Ad
4 Images (1 link per image)
Format: 300 x 250
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Skyscraper
Format: 160 x 600
Price: ROS¹ € 30,– CPM
Channel² € 35,– CPM

Sitebar / Half Page Ad
Format: 300 x 600
(bei Sitebar frei skalierbar + Close-Button + Fallback)
Price: ROS¹ € 45,– CPM
Channel² € 50,– CPM

Sitebar / Half Page Ad Cube Ad
4 Images (1 link per picture)
Format: 300 x 600 (Close Button + full scalability optional)
Price: ROS¹ € 65,– CPM
Channel² € 70,– CPM

L-Ad (Leaderboard + Skyscraper)
Format: 160 x 600
Price: ROS¹ € 55,– CPM
Channel² € 65,– CPM

Full Branding (Leaderboard + Sitebar + Medium Rectangle + background)
Channel² € 125,– CPM

FALTER.at : Technical Specifications & Contact

Digital ads within the FALTER.at-network

Technical specifications for desktop and mobile banners

• Possible formats: GIF, JPG, PNG, HTML5 (Interstitials/Preloads, Understitials and Sitebars may be scalable),
• File size: max. 120 kb
• Tag-in-tag-ads, HTML-ads and tracking pixels must be provided in HTTPS
• All data due 3 business days before beginning of the booked campaign period to anzeigenabwicklung@falter.at (T. 01/536 60-940)

Please note that all Sitebars must be delivered including an integrated close-button.

Technical specifications for ADVideo

• File formats: MP4
• File size: max. 5 MB
• Measures: 720 x 576 to 1920 x 1080
• Videocodec: Uncompressed, XDCAM HD 422, Apple ProRes 422, IMX30/50 or H.264 (mind. Data rate 6 Mbit/sec)
• Framerate: 25, 30, 50 or 60 fps
• Audio file characteristics: 48 or 44 kHz, 16 Bit, Stereo
• Aspect ratio: 16:9-full format (other aspect ratios on request.)
• Video duration: max. 20 sec