PRICE LIST 2023 Special Ad Formats : Special Ad Formats Combination DESKTOP + MOBILE

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Sitelink (text-picture-ad)
title max. 20 characters, text max. 90 characters, picture 330 x 180 px, linked to your landing page
Price: € 45,– CPM Contest
contest-landingpage, sitelink on homepage, contest-medium rectangle incl. 50.000 AIs RON1 and approx. 17.000 newsletters
Price: per week € 1.950,–

Newsletter Native Ad
approx. 40.000 newsletters, campaign period: 3 weeks;
Format: photo (300 x 250 px, jpg or png)
Price: € 1.500,–

Newsletter Native Ad
approx. 40.000 newsletters, campaign period: 3 weeks;
Format: integrated in content: 50 headline characters, 150 text charachters
Price: € 1.500,–

Channel Sponsoring
Format: 300 x 80
Price: per year € 26.500,–

Format: 720 x 576 bis 1920 x 1080
Length: 5 – 20 sec
Price: € 45,- CPM4
1 RON = Run over network, all topical areas
2 Channel = specific topical areas, e.g. events/cinema guide, restaurants guide/food, Best of Vienna etc.

Minimal booking volume

For all orders based on ad impressions: € 1.900,- (for orders below the minimal booking volume, a 15 % administration/reporting fee will be charged)


4 ADVideo = + 15 % administration fee : Advertorial

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

Your content (pictures, text & data provided) will be integrated into the using a unique content site created for you. An additional comprehensive digital ad package will attract users’ attention and connects them directly to the content site. Moreover, the content site can be accessed directly using a personalized URL with the suffix of your choice (i.e.

Basic package
Text: 3000 characters, inkl. titles, quotations
Photo for the header – format 1280 x 375 px
Optional: videos i.e. YouTube, photos for the slideshow – 5 – 10 in landscape format (incl. captions, photo credits)
Sitelink (text-photo-ad): title max. 20 characters, text max. 90 charachters, photo 300 x 180 px (channels: 150 x 150 px)
Medium Rectangle (desktop/mobile): format 300 x 250 px, max 120 kb, gif, jp, png or html5
Production of content site + Sitelink with 90.000 AIs (distributed throughout a period of 4 weeks) + Medium Rectangle with 50.000 AIs.
Price: € 8.500,-

Possible ad placements

Sitelink / Medium Rectangle on

Sitelink on the search result page in channels EVENTS, KINO and ESSEN & TRINKEN

Sitelink / Medium Rectangle on the channels homepage in EVENTS, KINO and ESSEN & TRINKEN : Season-Specials

All formats are in pixels, all prices are in Euros and do not include VAT (20%).

The Adventkalender/Osterwiese specials on attract users with new offers and prize draws daily in the given publishing period. Every day, a new „door“ / “egg“ is opened, behind which there is a surprise hidden (discount codes, vouchers, competitions, etc.) in the form of a mini-advertorial.
The specials are extensively advertised by means of print ads in FALTER, by a newsletter (17.000 recipients) and on the FALTER social media pages.

Mini Advertorial: a completed factsheet, max. 1 image in landscape format (JPG, PNG, TIF, GIF), minimum size: 500x300px, resolution 72 dpi, logo, contact data – target URL
Price: € 950,- per window


Landing page: Osterwiese

Landing page: Adventkalender : Technical Specifications & Contact

Digital ads within the

Technical specifications for desktop and mobile banners

  • Possible formats: GIF, JPG, PNG, HTML5 (Interstitials/Preloads, Understitials and Sitebars may be scalable),
  • File size: max. 120 kb
  • Tag-in-tag-ads, HTML-ads and tracking pixels must be provided in HTTPS
  • All data due 3 business days before beginning of the booked campaign period to (T. 01/536 60-940)

Please note that all Sitebars must be delivered including an integrated close-button.

Technical specifications for ADVideo

  • File formats: MP4
  • File size: max. 5 MB
  • Measures: 720 x 576 to 1920 x 1080
  • Videocodec: Uncompressed, XDCAM HD 422, Apple ProRes 422, IMX30/50 or H.264 (mind. Data rate 6 Mbit/sec)
  • Framerate: 25, 30, 50 or 60 fps
  • Audio file characteristics: 48 or 44 kHz, 16 Bit, Stereo
  • Aspect ratio: 16:9-full format (other aspect ratios on request.)
  • Video duration: max. 20 sec

Ad Distribution
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Digital Media Sales
Martin Benkovics +43/1/536 60-961

Data & Ad Management
Franz Krassnitzer +43/1/536 60-940
Oliver Pissnigg +43/1/536 60-919

Media Owner & Publisher
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Vienna T: +43/1/536 60-0, F: +43/1/536 60-935, E:, W: Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bank details: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

Our sales team is at your service at any time!
T. +43(1)53660-952