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PRICE LIST WOHNEN 2021

WOHNEN : The Magazine for Building and Furnishing

WOHNEN features creative photo stories on furniture trends, provides facts from the world of real estate and conducts interviews with well-known architects. The issue invites you to get inspired and give your home a new look. Selected experts present furnishing concepts, matching furniture and floor plans for future living.

briefly described – this is the Falter supplement WOHNEN:

  • indicates the successful combination of livable homes and modern cityscape
  • gives an overview of new concepts of living and interior trends for smart homes
  • presents strategies and implementations of future construction projects in Vienna
  • introduces design and furniture styles for future living

Key Facts

Circulation: 51.000 copies as supplement to FALTER, 10.000 additional copies for the Wohnen & Interieur Exhibition in Vienna Number of Pages: 32

target audience

Interior design: 49,2 % of Austrians are looking for sources of inspiration for furnishing and home design.
Home decor: 35,4 % of Austrians are interested in buying new home furniture.
Creative guide: 43,5 % of Austrians are following topics in the field of housing and living.
Proprietary: 51 % live in a house they own.
Future planning: 20,6 % of Austrians are intending to buy a house within the next three years or are planning on adapting/refurbishing their house/apartment.
Source: Media-Analyse 2020


WOHNEN : Formats, Prices, Dates of Publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).

format-panorama
2/1 Panorama
Price: € 11.550,– / 4c
Format: 448 × 351
Format full bleed size:
480 × 340 + 5
format-panorama
2x 1/2 Panorama
Price: € 6.950,– / 4c
Format full bleed size:
480 × 158 + 5

1/1 Page

Price: € 6.450,– / 4c
Format: 216 × 315
Format full bleed size:
240 × 340 + 5

format-viertel-2
1/3 Page

Price: € 3.050,– / 4c
Format: 216 × 95
Format full bleed size:
240 × 108 + 5

format-viertel-2
1/4 Page

Price: € 2.550,– / 4c
Format:
landscape: 216 × 70
standard: 106 × 145
portrait: 51 × 300
Format full bleed size:
landscape: 240 × 83 + 5

format-halbe
1/2 Page

Price: € 3.850,– / 4c
Format:
landscape: 216 × 145
portrait: 106 × 300
Format full bleed size:
landscape: 240 × 158 + 5
portrait: 118 × 340 + 5

special placements

Inside Front Cover: 240 × 340 + 5 , € 7.450,– / 4c
Inside Back Cover: 240 × 340 + 5 , € 6.650,– / 4c
Outside Back Cover: 240 × 340 + 5 , € 8.050,– / 4c
Special placement surcharge for all other pages: 10 % of the list price

Dates of publication WOHNEN 2021

Edition


DOP



Deadline for print-ready data


Closing date
WOHNEN 1/2021
April 7th 2021

March 29th 2021

March 22th 2021


WOHNEN : Special Ad Formats

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).
Production cost on request.

ff-sonderwerbe-beihefter
Bound-in Inserts in Center Position
Price: € 12.900,– / 4c
Format:
open: 210 x 340 mm
closed: 120 x 340 mm
Production cost: € 2.500,–
(subject to change)
ff-sonderwerbe-tabernakel
Bound-in Insert XXL
Price: € 25.800,– / 4c
Format:
open: 110 / 120 / 120 / 110 x 340 mm
closed: 120 x 340 mm
Production cost: € 5.000,–
(subject to change)
ff-sonderwerbe-tip-on
Automated Stickers / Tip-on-Card
Outside Front Cover: € 365,– per thousand
Outside Back Cover: € 90,– per thousand
+ price of carrier page
Format:
mind. 95 x 70 mm
max. 148 x 105 mm
Maximal weight: 20 grams per sticker
ff-sonderwerbe-tipon-1-seite
Tip-on-Card + 1/1 Page
Price: € 6.450,– / 4c
+ € 55,– per thousand
Format:
mind. 95 x 70 mm
max. 148 x 105 mm
Maximal weight: 20 grams per sticker

WOHNEN : Advertorial on FALTER.at

All formats are in pixels, all prices are in Euro and do not include VAT (20%).

Provided graphic and text content is integrated in a microsite on FALTER.at. An ad on FALTER.at is pointing to the microsite.

Basic Package
Production and advertising of the microsite via a medium rectangle on FALTER.at (300.000 AIs).
Requirements: 1 photo (landscape format 1.000 x 700 px), 1 headline, 1 subheadline, 500 characters of text, contact data
(domain, phone number)

Price: € 950,-


Wohnen Advertorial on FALTER.at (RON)


WOHNEN : Specs & Contact

Circulation: 61.000 copies| Magazine format: 240 x 340 mm

Ads in WOHNEN

Print-ready data, technical Specifications:
Print-ready PDF/X-1a file, standard profile ISO Coated v2 (ECI) Color model: CMYK, Total Area Coverage: max. 300 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.

Special ad formats in WOHNEN

Physical sample:
Deadline: 5 business days before the date of publication; a binding print sample has to be sent to FALTER PUBLSIHING GROUP in advance. Further information and special inquiries on request.


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Sales - Print & Digital Media
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing Data Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Zeitschriften Gesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

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Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
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