DE | EN
PRICE LIST FALTER:WOCHE 2021

FALTER:WOCHE : Austria’s Most Comprehensive Program of Events

FALTER:WOCHE provides the current program of all cultural institutions and events in Austria and offers optimal guidance for everyone interested in culture and entertainment. FALTER:WOCHE has been existing since FALTER was founded in the 70’s and is, ever since, not only the ideal guide for city dwellers, but also for those interested in cultural happenings throughout the entire country.

Briefly described – This is FALTER:WOCHE

  • provides a weekly recurring overview of current cultural events throughout Austria
  • covers five thematic areas including all cultural highlights of the upcoming week
  • includes an extensive calendar of events; from bazaar to workshop, from children’s theater
    to festivals

Key Facts

Frequency of publication: weekly – Wednesdays, Circulation: 51.000 copies,
Media reach: 3,2 % (240.000 readers)
Source: Media-Analyse 2020

Target audience

Education: 41,4 % of readers have completed a university/tertiary education degree
Income: 55 % of the readers’ households have a net income of more than EUR 3.450 per
Age: 71 % of the core readership is between 20 and 59 years old
Location: 65,4 % live in the “magic triangle” between Graz, Linz and Vienna
Source: Media-Analyse 2020

The Sections of FALTER:WOCHE


Program: What’s going on in Vienna? The calendar of events; from bazaar to workshop to children’s theater to festivals

Lexicon: The reference guide for all current events

Fixtures: At a glance: „Vienna’s stages“ (theater, opera, shows/cabaret) on two pages; compact and concise

Partytimer: An overview of the current „beats & parties“ of Vienna’s club scene. Includes „Katharinas Nachtwache“ and „Flyer of the week“

Provinces: the daily program of events with theater, music, exhibitions and cinema in all of Austria’s regions

Reviews: comprehensive coverage and critiques of cultural events throughout Austria

FALTER:WOCHE : Formats, Prices, Dates of Publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).


Balken am Cover
Price: € 1.750,–/4c
Format: 216×30

Price: € 840,–/4c
Format: 143×50

Price: € 420,–/4c
Format: 70×50

Price: € 210,–/4c
Format: 33×50

Price: € 1.890,–/4c
Format: 51×300

Price: € 1.890,–/4c
Format: 161×100

Price: € 441,–/4c
Format: 51×70

Price: € 315,–/4c
Format: 51×50

1/4 Page
Price: € 1.827,–/4c
Format: classic: 106 × 145
vertical: 51 × 300
horizontal: 216 × 70

1/6 Page
Price: € 1.197,–/4c
Format: classic: 106 × 95
horizontal: 216 × 50

1/8 Page
Price: € 914,–/4c
Format: vertical: 51 × 145
classic: 106 × 70

1/12 Page
Price: € 630,–/4c
Format: 106×50

special placements

Inside front cover: €7.250,-
Outside back cover: €7.450,-
Special placement surcharge for all other pages: 10 % of the list price

Special formats on request

Minimum height: 25mm

Dates of Publication for FALTER:WOCHE 2020

Edition



Pub
Wednesday




Program-time span
Friday–Thursday


Jan. 21
02
13.01.21
15.01.-21.01.
03
20.01.21
22.01.-28.01.
04
27.01.21
29.01.-04.02.
Feb. 21
05
03.02.21
05.02.-11.02.
06
10.02.21
12.02.-18.02.
07
17.02.21
19.02.-25.02.
08
24.02.21
26.02.-04.03.
Mar. 21
09
03.03.21
05.03.-11.03. BILDUNG 1
10
10.03.21
12.03.-18.03.
11
17.03.21
19.03.-25.03. Bücher-Frühling
12
24.03.21
26.03.-01.04.
13
31.03.21
02.04.-08.04. HEUREKA 1
Apr. 21
14
07.04.21
09.04.-15.04. WOHNEN 1
15
14.04.21
16.04.-22.04.
16
21.04.21
23.04.-29.04.
17
28.04.21
30.04.-06.05.
May. 21
18
05.05.21
07.05.-13.05.
19
12.05.21
14.05.-20.05.
20
19.05.21
21.05.-27.05. HEUREKA 2
21
26.05.21
28.05.-03.06.
Jun. 21
22
02.06.21
04.06.-10.06.
23
09.06.21
11.06.-17.06.
24
16.06.21
18.06.-24.06. Kultursommer
25
23.06.21
25.06.-01.07. HEUREKA 3
26
30.06.21
02.07.-08.07.
Jul. 21
27
07.07.21
09.07.-15.07.
28
14.07.21
16.07.-22.07.
29
21.07.21
23.07.-29.07.
30
28.07.21
30.07.-05.08.
Aug. 21
31
04.08.21
06.08.-12.08.
32
11.08.21
13.08.-19.08.
33
18.08.21
20.08.-26.08.
34
25.08.21
27.08.-02.09.
Sep. 21
35
01.09.21
03.09.-09.09.
36
08.09.21
10.09.-16.09.
37
15.09.21
17.09.-23.09.
38
22.09.21
24.09.-30.09.
39
29.09.21
01.10.-07.10. HEUREKA 4
Oct. 21
40
06.10.21
08.10.-14.10.
41
13.10.21
15.10.-21.10. Viennale, WIEN MODERN
42
20.10.21
22.10.-28.10. Bücher-Herbst
43
27.10.21
29.10.-04.11. HEUREKA 5
Nov. 21
44
03.11.21
05.11.-11.11.
45
10.11.21
12.11.-18.11. Kulturwinter
46
17.11.21
19.11.-25.11. Hilfe, Geschenke! (Mantel)
47
24.11.21
26.11.-02.12. Hilfe, Geschenke! (Beilage)
Dec. 21
48
01.12.21
03.12.-09.12. HEUREKA 6
49
09.12.21
10.12.-16.12.
50
15.12.21
17.12.-23.12.
51
22.12.21
24.12.-13.01. Best of Böse
Jan. 22
02
12.01.22
14.01.-20.01.

Closing date: Monday, 10 days before publication
Deadline for print-ready data: Friday, 5 days before publication


FALTER:WOCHE : Specs & Contact

Publication frequency: every Wednesday | Circulation: 51.000 copies| Newspaper Format: 239 x 340 mm

Ads in FALTER:WOCHE

Print-ready data, technical Specifications:
Print-ready PDF/X-1a file, Newspaper printing- standard profile ISOnewspaper26v4.icc
Color model: CMYK, Total Area Coverage: max. 240 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Sales - Print & Digital Media
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing Data Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Zeitschriften Gesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

DE | EN
Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
linked-in-button