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PRICE LIST FALTER:WOCHE

FALTER:WOCHE : Austria’s most comprehensive program of events

FALTER:WOCHE provides the current program of all cultural institutions and events in Austria and offers optimal guidance for everyone interested in culture and entertainment. FALTER:WOCHE has been existing since FALTER was founded in the 70’s and is, ever since, not only the ideal guide for city dwellers, but also for those interested in cultural happenings throughout the entire country.

Briefly described – This is FALTER : WOCHE

  • provides a weekly recurring overview of current cultural events throughout Austria
  • covers five thematic areas including all cultural highlights of the upcoming week
  • includes an extensive calendar of events; from bazaar to workshop, from children’s theater
    to festivals

Key Facts

Frequency of publication: weekly – Wednesdays, Circulation: 46.000 copies,
Media reach: 3,1 % (231.000 readers)
Source: Media-Analyse 2018/2019

Target audience

Education: 40,2 % of readers have completed a university/tertiary education degree
Income: 50,3 % of the readers’ households have a net income of more than EUR 3.450 per
Age: 74,8 % of the core readership is between 20 and 59 years old
Location: 67,5 % ive in the “magic triangle” between Graz, Linz and Vienna
Source: Media-Analyse 2018/2019

The Sections of FALTER:WOCHE

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Program: What’s going on in Vienna? The calendar of events; from bazaar to workshop to children’s theater to festivals
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Lexicon: The reference guide for all current events
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Fixtures: At a glance: „Vienna’s stages“ (theater, opera, shows/cabaret) on two pages; compact and concise
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Partytimer: An overview of the current „beats & parties“ of Vienna’s club scene. Includes „Katharinas Nachtwache“ and „Flyer of the week“
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Provinces: the daily program of events with theater, music, exhibitions and cinema in all of Austria’s regions
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Reviews: comprehensive coverage and critiques of cultural events throughout Austria

FALTER:WOCHE : Formats, prices, dates of publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).

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Cover Page Banner
Price: € 1.550,– / 4c
Format: 216 × 30

Lexikon (Lexicon), Kino (Movies):

Column/s 51 mm: 1 2 3 4
Width in mm:  51   106   161   216 

Price per mm: 51 mm: € 5,70; Minimum height: 25 mm. Starting with 1/2 page sizes (216 × 145 mm, 106 × 300 mm) the standard prices of FALTER apply (see above).

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Example 1
2 columns á 51 mm,
height: 145 mm
Price: € 1.653,–
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Example 2
3 columns á 51 mm,
height: 100 mm
Price: € 1.710,–
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Example 3
1 column á 51 mm,
height: 50 mm
Price: € 285,–

Tagesprogramm (program of the day), Kleinanzeigen (classified ads):

Column/s 33 mm: 1 2 3 4 5 6
Width in mm:  33   70   106   143   179   216 

Price per mm: 33 € 3,80; Minimum height: 25 mm. Starting with 1/2 page sizes (216 × 145 mm, 106 × 300 mm) the standard prices of FALTER apply (see above).

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Example 1
2 columns á 33 mm,
height: 145 mm
Price: € 1.102,–
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Example 2
4 columns á 33 mm,
height: 100 mm
Price: € 1.520,–
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Example 3
5 column á mm,
height: 50 mm
Price: € 950,–

special placements

Outside Back Cover: € 6.550,–
Special placement surcharge for all other pages: 10 % of the list price

Dates of publication for FALTER:WOCHE 2018/2019

Edition



Pub
Wednesday




Program-time span
Friday–Thursday


Jan. 19
 
 
02
9th
11th–17th
03
16th
18th–24th
04
23rd
25th–31st
05
30th
1st–7th (March)
Feb. 19
 
 
06
6th
8th–14th
07
13rd
15th–21st
08
20th
22nd–28th
09
27th
1st–7th (March) BILDUNG+KARRIERE
Mar. 19
 
 
10
6th
8th–14th BAUEN,WOHNEN
11
13th
15th–21st
12
20th
22nd–28th Bücher-Frühling
13
27th
29th–4th (April) HEUREKA
Apr. 19
 
 
14
3rd
5th–11th
15
10th
12th–18th
16
17th
19th–25th
17
24th
26th–2nd HEUREKA
18
30th
3rd–9th (May)
May. 19
 
 
19
8th
10th–16th
20
15th
17th–23rd
21
22nd
24th–30th
22
29th
31st–6th (June) HEUREKA;KINO AM DACH
Jun. 19
 
 
23
5th
7th–13th
24
12th
14th–20th Kultursommer
25
19th
21nd–27th
26
26th
28th–4th (July) HEUREKA
Jul. 19
 
 
27
3rd
5th–11th
28
10th
12th–18th
29
17th
19th–25th
30
24th
26th–1st
31
31st
2nd–8th (August)
Aug. 19
 
 
32
7th
9th–15th
33
14th
16th–22nd
34
21st
23rd–29th
35
28th
30th–5th (September)
Sep. 19
 
 
36
4th
6th–12th
37
11th
13th–19th
38
18th
20th–26th
39
25th
27th–3rd (October) BAUEN, WOHNEN
Oct. 19
 
 
40
2nd
4th–10th
41
9th
11th–17th
42
16th
18th–24th Bücher-Herbst
43
23rd
25th–31st Viennale
44
30th
1st - 7th (November) HEUREKA
Nov. 19
 
 
45
6th
8th–14th
46
13rd
15th–21st Kulturwinter
47
20th
22nd–28th Hilfe, Geschenke!
48
27th
29th–5th (December) BILDUNG+KARRIERE
Dec. 19
 
 
49
4th
6th–12th
50
11th
13th–19th
51l52l1
18th
20th–9th (January) Best of Böse

Closing date: Monday, 10 days before publication
Deadline for print-ready data: Friday, 5 days before publication


FALTER:WOCHE : Specs & contact

Publication frequency: every Wednesday | Circulation: 46.000 copies| Newspaper Format: 239 x 340 mm

Ads in FALTER:WOCHE

Print-ready data, technical Specifications:
Print-ready PDF/X-1a file, Newspaper printing- standard profile ISOnewspaper26v4.icc
Color model: CMYK, Total Area Coverage: max. 240 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Sales - Print & Digital Media
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing Data Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Zeitschriften Gesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

DE | EN
Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
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