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PRICE LIST FALTER 2021

FALTER : Vienna’s Weekly Newspaper

FALTER was founded in 1977 by university students and artists. The weekly’s investigative journalism as well as its renowned editors and columnists have contributed to make FALTER one of the very few high-quality papers in Austria, much respected also within the D-A-CH region and Europe.
FALTER covers topical subjects in the fields of politics, business, media, culture as well as city-life and nature. The newspaper guarantees its readers high journalistic quality, independency from political parties as well as reliability and guidance through turbulent times and aims to keep up to this promise by delivering well-investigated stories and reports.

Briefly described – This is what FALTER stands for

  • passionate journalism
  • well-investigated background coverage
  • precise analysis and opinion-shaping commentaries
  • critical reporters and critical readers

Key Facts

Frequency of publication: weekly – on Wednesdays, Circulation: 51.000 copies,
Media reach: 3,2 % (240.000 readers)
Source: Media-Analyse 2020

Target Audience

Highest education: 41,4 % of readers have a university degree/tertiary education degree
Income: 55 % of the reader’s households have an income of more than EUR 3.450 per month
Age: 71 % of the core readership is between 20 and 59 years old
Location: 65,4 % live within the „magical triangle“ of Graz, Linz and Wien
Source: Media-Analyse 2020

The Sections of FALTER

Opinion: statements, commentaries and columns of experts on hot topics
Politics: sound coverage on current national and international events
Media: precise reporting on trending developments within the media industry.
Feuilleton: the most comprehensive and most diversified coverage on arts & culture doings in Austria.
City-life: the latest stories & commentaries on life in Vienna and its metropolitan area.
Nature: most exciting topics around climate change, energy transition, sustainability, environmental policy and agriculture weekly.

FALTER : Formats, prices, dates of publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).

format-balken
Cover Page Banner
Price: € 3.050,– / 4c
Format: 160 × 30
format-panorama
2/1 Panorama Page
Price: € 11.550,– / 4c
Format: 454 × 315

1/1 Page
Price: € 6.450,– / 4c
Format: 216 × 315
format-2-halbe-pano
2x 1/2 Panorama Page
Price: € 6.950,– / 4c
Format: 454 × 145
format-junior
Junior
Price: € 5.150,– / 4c
Format: 161 × 215
format-junior-spread
Junior spread
Price: € 9.250,– / 4c
Format: 344 × 215
format-halbe
1/2 Page
Price: € 3.850,– / 4c
Format:
portrait: 106 × 300
landscape: 216 × 145
format-drittel
1/3 Page
Price: € 3.050,– / 4c
Format: 216 × 95
format-viertel
1/4 Page
Price: € 2.550,– / 4c
Format:
standard: 106 × 145
portrait: 51 × 300
landscape: 216 × 70
format-sechstel
1/6 Page
Price: € 1.950,– / 4c
Format:
standard: 106 × 95
landscape: 216 × 50
format-achtel
1/8 Page
Price: € 1.650,– / 4c
Format:
portrait: 51 × 145
landscape: 106 × 70
format-zwoelftel
1/12 Page
Price: € 950,– / 4c
Format: 106 × 50

FALTER : Special ad formats

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).
Production costs on request.

falter-sonderwerbe-tipon
Automated Stickers / Tip-on-Cards
Price on Inside Front Cover: € 365,– per thousand
Price on Outside Back Cover: € 90,– per thousand + Price of carrier page

Format:
min. 95 x 70 mm
max. 148 x 105 mm

Maximal weight: 20 grams/sticker

falter-sonderwerbe-beileger
Advertising Supplements (up to 20 g, provided by advertiser)
Price: € 137,– per thousand
per 10 g additional weight: € 13,− per thousand

Format:
min. 105 x 148 mm
max. 235 x 330 mm
The longer side always has to be the closed side!

Maximal weight: 80 grams/advertising supplement;
folded supplements must be cross-, wrap- or center-folded. Leporello- or window-folded supplements cannot be used.

Partial Cover Placement + Inside Front Cover
Price: € 39.500,-

Format:
Partial Cover Placement: 224 x 256 mm
excl. cut-out corner: 64 x 38 mm (landscape)
Inside Front Cover: 216 x 315 mm


Dates of publication for FALTER and special supplements

Edition



Pub
Wednesday




Program-time span
Friday–Thursday


Jan. 21
02
13.01.21
15.01.-21.01.
03
20.01.21
22.01.-28.01.
04
27.01.21
29.01.-04.02.
Feb. 21
05
03.02.21
05.02.-11.02.
06
10.02.21
12.02.-18.02.
07
17.02.21
19.02.-25.02.
08
24.02.21
26.02.-04.03.
Mar. 21
09
03.03.21
05.03.-11.03. BILDUNG 1
10
10.03.21
12.03.-18.03.
11
17.03.21
19.03.-25.03. Bücher-Frühling
12
24.03.21
26.03.-01.04.
13
31.03.21
02.04.-08.04. HEUREKA 1
Apr. 21
14
07.04.21
09.04.-15.04. WOHNEN 1
15
14.04.21
16.04.-22.04.
16
21.04.21
23.04.-29.04.
17
28.04.21
30.04.-06.05.
May. 21
18
05.05.21
07.05.-13.05.
19
12.05.21
14.05.-20.05.
20
19.05.21
21.05.-27.05. HEUREKA 2
21
26.05.21
28.05.-03.06.
Jun. 21
22
02.06.21
04.06.-10.06.
23
09.06.21
11.06.-17.06.
24
16.06.21
18.06.-24.06. Kultursommer
25
23.06.21
25.06.-01.07. HEUREKA 3
26
30.06.21
02.07.-08.07.
Jul. 21
27
07.07.21
09.07.-15.07.
28
14.07.21
16.07.-22.07.
29
21.07.21
23.07.-29.07.
30
28.07.21
30.07.-05.08.
Aug. 21
31
04.08.21
06.08.-12.08.
32
11.08.21
13.08.-19.08.
33
18.08.21
20.08.-26.08.
34
25.08.21
27.08.-02.09.
Sep. 21
35
01.09.21
03.09.-09.09.
36
08.09.21
10.09.-16.09.
37
15.09.21
17.09.-23.09.
38
22.09.21
24.09.-30.09.
39
29.09.21
01.10.-07.10. HEUREKA 4
Oct. 21
40
06.10.21
08.10.-14.10.
41
13.10.21
15.10.-21.10. Viennale, WIEN MODERN
42
20.10.21
22.10.-28.10. Bücher-Herbst
43
27.10.21
29.10.-04.11. HEUREKA 5
Nov. 21
44
03.11.21
05.11.-11.11.
45
10.11.21
12.11.-18.11. Kulturwinter
46
17.11.21
19.11.-25.11. Hilfe, Geschenke! (Mantel)
47
24.11.21
26.11.-02.12. Hilfe, Geschenke! (Beilage)
Dec. 21
48
01.12.21
03.12.-09.12. HEUREKA 6
49
09.12.21
10.12.-16.12.
50
15.12.21
17.12.-23.12.
51
22.12.21
24.12.-13.01. Best of Böse
Jan. 22
02
12.01.22
14.01.-20.01.

Closing date: Monday, 10 days before publication
Deadline for print-ready data: Friday, 5 days before publication


FALTER : Specs & contact

Publication frequency: every Wednesday | Circulation: 51.000 copies| Newspaper format: 239 x 340 mm

Ads in FALTER

Print-ready data, technical specifications:
Print-ready PDF/X-1a Datei, Newspaper printing-standard profile ISOnewspaper26v4.icc
Color modell: CMYK, Total Area Coverage max. 240 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.

Special Ad Formats in FALTER

Physical samples:
Deadline: 3 business days before the date of publication; a binding print sample has to be sent to FALTER PUBLISHING GROUP in advance. Further information and special inquiries on request.


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Sales - Print & Digital Media
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing Data Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Zeitschriften Gesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

DE | EN
Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
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