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PRICE LIST FALTER

FALTER : Vienna’s weekly newspaper

FALTER was founded in 1977 by university students and artists. The weekly’s investigative journalism as well as its renowned editors and columnists have contributed to make FALTER one of the very few high-quality papers in Austria, much respected also within the D-A-CH region and Europe.
FALTER covers topical subjects in the fields of politics, business, media, culture as well as city-life and life in the countryside. The newspaper guarantees its readers high journalistic quality, independency from political parties as well as reliability and guidance through turbulent times and aims to keep up to this promise by delivering well-investigated stories and reports.

Briefly described – This is what FALTER stands for

  • passionate journalism
  • well-investigated background coverage
  • precise analysis and opinion-shaping commentaries
  • critical reporters and critical readers

Key Facts

Frequency of publication: weekly – on Wednesdays, Circulation: 48.000 copies,
Media reach: 2,9 % (219.000 readers)
Source: Media-Analyse 2019

Target Audience

Highest education: 63,6 % of readers have a university degree/tertiary education degree
Income: 52,8 % of the reader’s households have an income of more than EUR 3.450 per month
Age: 67,7 % of the core readership is between 20 and 59 years old
Location: 64,5 % live within the „magical triangle“ of Graz, Linz and Wien
Source: Media-Analyse 2019

The Sections of FALTER

fa-sglOpinion: statements, commentaries and columns of experts on hot topics
fa-polPolitics: sound coverage on current national and international events
fa-medMedia: precise reporting on trending developments within the media industry.
fa-feuFeuilleton: the most comprehensive and most diversified coverage on arts & culture doings in Austria.

City-life: the latest stories & commentaries on life in Vienna and its metropolitan area.
fa-llLife in the countryside: rich insights on life in Austia’s diverse regions.

FALTER : Formats, prices, dates of publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).

format-balken
Cover Page Banner
Price: € 3.050,– / 4c
Format: 160 × 30
format-panorama
2/1 Panorama Page
Price: € 11.550,– / 4c
Format: 454 × 315

1/1 Page
Price: € 6.450,– / 4c
Format: 216 × 315
format-2-halbe-pano
2x 1/2 Panorama Page
Price: € 6.950,– / 4c
Format: 454 × 145
format-junior
Junior
Price: € 5.150,– / 4c
Format: 161 × 215
format-junior-spread
Junior spread
Price: € 9.250,– / 4c
Format: 344 × 215
format-halbe
1/2 Page
Price: € 3.850,– / 4c
Format:
klassisch: 106 × 300
quer: 216 × 145
format-drittel
1/3 Page
Price: € 3.050,– / 4c
Format: 216 × 95
format-viertel
1/4 Page
Price: € 2.550,– / 4c
Format:
standard: 106 × 145
portrait: 51 × 300
landscape: 216 × 70
format-sechstel
1/6 Page
Price: € 1.950,– / 4c
Format:
standard: 106 × 95
landscape: 216 × 50
format-achtel
1/8 Page
Price: € 1.650,– / 4c
Format:
portrait: 51 × 145
landscape: 106 × 70
format-zwoelftel
1/12 Page
Price: € 950,– / 4c
Format: 106 × 50

FALTER : Special ad formats

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).
Production costs on request.

falter-sonderwerbe-tipon
Automated Stickers / Tip-on-Cards
Price on Inside Front Cover: € 365,– per thousand
Price on Outside Back Cover: € 90,– per thousand + Price of carrier page

Format:
min. 95 x 70 mm
max. 148 x 105 mm

Maximal weight: 20 grams/sticker

falter-sonderwerbe-beileger
Advertising Supplements (up to 20 g, provided by advertiser)
Price: € 137,– per thousand
per 10 g additional weight: € 13,− per thousand

Format:
min. 105 x 148 mm
max. 235 x 330 mm
The longer side always has to be the closed side!

Maximal weight: 80 grams/advertising supplement;
folded supplements must be cross-, wrap- or center-folded. Leporello- or window-folded supplements cannot be used.


Dates of publication for FALTER and special supplements

Edition



Pub
Wednesday




Program-time span
Friday–Thursday


Jan. 20
 
 
02
8th
10th – 16th
03
15th
17th – 23rd
04
22d
24th – 30th
05
29th
31st – 6th (February)
Feb. 20
 
 
06
5th
7th – 13th
07
12th
14th – 20th
08
19th
21st – 27th
09
26th
28th – 5th (March)
Mar. 20
 
 
10
4th
6th – 12th BILDUNG+KARRIERE
11
11th
13th – 19th Bücher-Frühling
12
18th
20th – 26th Bauen &Einrichten
13
25th
27th – 2nd (April) HEUREKA 1
Apr. 20
 
 
14
1st
3rd – 9th
15
8th
10th – 16th
16
15th
17th – 23th
17
22nd
24th – 30th HEUREKA 2
18
29th
1st – 7th (May)
May. 20
 
 
19
6th
8th – 14th
20
13th
15th – 21st
21
20th
22nd – 28th
22
27th
29th – 4th (June)
HEUREKA
3;
KINO AM DACH
Jun. 20
 
 
23
3rd
5th – 11th
24
10th
12th – 18th Kultursommer
25
17th
19th – 25th
26
24th
26th – 2nd (July) HEUREKA 4
Jul. 20
 
 
27
1st
3rd – 9th
28
8th
10th – 16th
29
15th
17th – 23rd
30
22nd
24th – 30th
31
29th
31st – 6th (August)
Aug. 20
 
 
32
5th
7th – 13th
33
12th
14th – 20th
34
19th
21st – 27th
35
26th
28th – 3rd (September)
Sep. 20
 
 
36
2nd
6th – 12th
37
9th
13th – 19th
38
16th
20th – 26th
39
23rd
27th – 3rd (October) BAUEN & EINRICHTEN
40
30th
2nd – 8th
Oct. 20
 
 
41
7th
9th – 15th
42
14th
16th – 22nd Bücher-Herbst
43
21st
23rd – 29th Viennale
44
28th
30ht - 5th (November) HEUREKA 5
Nov. 20
 
 
45
4th
6th – 12th
46
11th
13th – 19th Kulturwinter
47
18th
20th – 26th Hilfe, Geschenke!
48
25th
27th – 3rd (December) BILDUNG+KARRIERE
Dec. 20
 
 
49
2nd
4th – 10th
50
9th
11th – 17th
51
16th
18th – 24th
52
23rd
25th – 14th (January) Best of Böse

Closing date: Monday, 10 days before publication
Deadline for print-ready data: Friday, 5 days before publication


FALTER : Specs & contact

Publication frequency: every Wednesday | Circulation: 48.000 copies| Newspaper format: 239 x 340 mm

Ads in FALTER

Print-ready data, technical specifications:
Print-ready PDF/X-1a Datei, Newspaper printing-standard profile ISOnewspaper26v4.icc
Color modell: CMYK, Total Area Coverage max. 240 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.

Special Ad Formats in FALTER

Physical samples:
Deadline: 3 business days before the date of publication; a binding print sample has to be sent to FALTER PUBLISHING GROUP in advance. Further information and special inquiries on request.


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Sales - Print & Digital Media
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing Data Management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Zeitschriften Gesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986

DE | EN
Our sales team is at your service at any time!
T. +43(1)53660-952
E: sales@falter.at
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