FALTER was founded in 1977 by university students and artists. The weekly’s investigative journalism as well as its renowned editors and columnists have contributed to make FALTER one of the very few high-quality papers in Austria, much respected also within the D-A-CH region and Europe.
FALTER covers topical subjects in the fields of politics, business, media, culture as well as city-life and nature. The newspaper guarantees its readers high journalistic quality, independency from political parties as well as reliability and guidance through turbulent times and aims to keep up to this promise by delivering well-investigated stories and reports.

Briefly described – This is what FALTER stands for

• passionate journalism
• well-investigated background coverage
• precise analysis and opinion-shaping commentaries
• critical reporters and critical readers

Key Facts

Frequency of publication: weekly – on Wednesdays, Circulation: 46.000 copies, Media reach: 3,2 % (249.000 readers)
Source: Media-Analyse 2022/2023

Target Audience

Highest education: 44 % of readers have a university degree/tertiary education degree
Income: 65 % of the reader’s households have an income of more than EUR 3.300 per month
Age: 72,6 % of the core readership is between 20 and 59 years old
Location: 72 % live in Eastern Austria
Source: Media-Analyse 2022/2023

Media presentation (in German)

The Sections of FALTER

Opinion: statements, commentaries and columns of experts on hot topics

Politics: sound coverage on current national and international events

Media: precise reporting on trending developments within the media industry.

Feuilleton: the most comprehensive and most diversified coverage on arts & culture doings in Austria.

City-life: the latest stories & commentaries on life in Vienna and its metropolitan area.

Nature: most exciting topics around climate change, energy transition, sustainability, environmental policy and agriculture weekly.

FALTER : Formats, prices, dates of publication

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).

Cover Page Banner
Price: € 3.500,– / 4c
Format: 160 × 30

2/1 Panorama Page
Price: € 13.250,– / 4c
Format: 454 × 315

1/1 Page
Price: € 7.400,– / 4c
Format: 216 × 315

2x 1/2 Panorama Page
Price: € 8.000,– / 4c
Format: 454 × 145

Junior
Price: € 5.900,– / 4c
Format: 161 × 215

Junior spread
Price: € 10.600,– / 4c
Format: 344 × 215

1/2 Page
Price: € 4.450,– / 4c
Format:
portrait: 106 × 300
landscape: 216 × 145

1/3 Page
Price: € 3.500,– / 4c
Format: 216 × 95

1/4 Page
Price: € 2.900,– / 4c
Format:
standard: 106 × 145
portrait: 51 × 300
landscape: 216 × 70

1/6 Page
Price: € 2.200,– / 4c
Format:
standard: 106 × 95
landscape: 216 × 50

1/8 Page
Price: € 1.900,– / 4c
Format:
portrait: 51 × 145
landscape: 106 × 70

1/12 Page
Price: € 1.150,– / 4c
Format: 106 × 50

Banner Page 5
Price: € 3.250,– / 4c
Format: 216 × 30

special placements

Inside front cover: €8.550,-
Outside back cover: €9.250,-
Special placement surcharge for all other pages: 10 % of the list price

Special formats on request

Minimum height: 25mm

FALTER : Special ad formats

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %).
Production costs on request.

Automated Stickers / Tip-on-Cards
Price on Inside Front Cover: € 420,– per thousand
Price on Outside Back Cover: € 110,– per thousand + Price of carrier page

Format:
min. 95 x 70 mm
max. 148 x 105 mm

Maximal weight: 20 grams/sticker

Advertising Supplements (up to 20 g, provided by advertiser)
Price: € 156,– per thousand
per 10 g additional weight: € 15,− per thousand

Format:
min. 105 x 148 mm
max. 235 x 330 mm
The longer side always has to be the closed side!

Maximal weight: 80 grams/advertising supplement;
folded supplements must be cross-, wrap- or center-folded. Leporello- or window-folded supplements cannot be used.

Dates of publication for FALTER and special supplements

Closing date: Monday, 10 days before publication
Deadline for print-ready data: Friday, 5 days before publication

FALTER : Specs & contact

Publication frequency: every Wednesday | Circulation: 46.000 copies| Newspaper format: 239 x 340 mm

Ads in FALTER

Print-ready data, technical specifications:
Print-ready PDF/X-1a Datei, Newspaper printing-standard profile ISOnewspaper26v4.icc
Color modell: CMYK, Total Area Coverage max. 240 %

Any layout and composition cost will be charged separately. For all ads produced by FALTER PUBLISHING GROUP an additional surcharge of 10% of the list price will be invoiced.
Deviations within the tolerance range of the printing process do not entitle to complaints.
Deadline: 3 business days before the date of publication

Special Ad Formats in FALTER

Physical samples:
Further information and special inquiries on request.