PRICE LIST CARD COMPLETE MAGAZINE 2021

CARD COMPLETE MAGAZINE : Upscale Lifestyle and Exclusive Entertainment

For almost 40 years, card complete Magazine has been accompanying a convinced readership that cultivates an exclusive lifestyle. Four times a year, the Magazine stages it around the topics of travel, lifestyle, design, watches & jewelry, beauty, culture and pleasure.
Outstanding journalists and photographers create a magazine that inspires decision-makers with an affinity for brands. With card complete Magazine, advertisers reach the Austrian income elite: people with high-purchasing power who are consumption-oriented, who are enthusiastic about their campaigns and who can afford to invest in high quality when it comes to (conscious) consumption.

Briefly described – This is what CARD COMPLETE MAGAZINE stands for

  • personally addressed delivery – without wastage
  • offers one of the highest circulations in Austria for the premium clientele
  • reaches decision-makers in a private environment; away from the hustle and bustle of work
  • Numerous customized special advertising formats and advertorials give your communication even more attention.

Key Facts

Frequency: 4 times a year, Circulation: 199.346 copies (ÖAK 1. Half-Year 2021), Number of pages: 84
Net media reach: 5,6 % (MA 2020)
Distribution: personally addressed to credit card holders of a Gold Card, Platinum Card or Infinite Card throughout Austria, as well as to contractual partners of card complete Service Bank AG and distributed via the „reading circles“ (“Lesezirkel”, i.e. hairdressers/barbers, doctor´s offices, law firms, etc.) throughout Austria.

Target audience

High-income & affluent: 70,9% of readers have an average household net income of € 3.000 and more.
Vacation & Travel: 95,2% of readers regularly search for national and international vacation destinations.
Furnishings & home design: 42,9 % of readers are interested in current home trends.
81,7 % of readers are interested in a healthy lifestyle.
Source: Media-Analyse 2020
Media presentation (in German)


CARD COMPLETE MAGAZINE : Formats, Prices, Dates of Publication

All formats are in mm. All prices are in Euros and do not include advertising tax (5%) and VAT (20%).

comp1
2/1 Panorama page
Price: € 17.800,– / 4c
Format: 376 × 252
Format full bleed size:
400 × 280 + 5

1/1 page
Price: € 9.900,– / 4c
Format: 176 × 252
Format full bleed size:
200 × 280 + 5
comp3
2/3 page
Price: € 6.900,– / 4c
Format:
landscape: 176 × 155
portrait: 117 × 252
Format full bleed size:
landscape: 200 × 175 + 5
portrait: 129 × 280 + 5
comp4
1/2 page
Price: € 5.900,– / 4c
Format:
landscape: 176 × 115
portrait: 86 × 252
Format full bleed size:
landscape: 200 × 135 + 5
portrait: 98 × 280 + 5
comp5
1/3 page
Price: € 3.900,– / 4c
Format:
landscape: 176 × 76
portrait: 58 × 252
Format full bleed size:
landscape: 200 × 96 + 5
portrait: 70 × 280 + 5
comp6
1/4 page
Price: € 2.900,– / 4c
Format: 86 × 115
1/6 page
Price: € 1.500,– / 4c
incl. layout and composition cost.

Special placements

Inside front cover: 200 × 280 (+ 5 abf.), € 11.400,– / 4c
Outside back cover: 200 × 280 (+ 5 abf.), € 12.400,– / 4c
Special placement surcharge for all other pages: 10 % of the list price

Dates of publication CARD COMPLETE MAGAZINE 2021

Edition


Day of publication



Deadline for print-ready data


Closing date




card complete Magazine 1|21
April 23, 2021


April 6, 2021


March 30, 2021


card complete Magazine 2|21
June 25, 2021


June 8, 2021


June 1, 2021


card complete Magazine 3|21
Sept 27, 2021


Sept 10, 2021


Sept 3, 2021


card complete Magazine 4|21
Dez 1, 2021


Nov 12, 2021


Nov 5, 2021



CARD COMPLETE MAGAZINE : Special Ad Formats

All formats in mm. All prices are in Euros and do not include advertising tax (5 %) and VAT (20 %). The minimum booking volume for special ad formats is 100.000 copies. Production cost on request.

comp_sonder1
Gatecover
Price: € 27.700,– / 4c
Format: 1/1 + 2/1 page with Flying Page folded to the inside
comp_sonder2
Tabernacle-cover
Price: € 21.700,– / 4c
Format: 1/1 + 2 x 1/2 page
comp_sonder3
Flying Page
Price: € 11.400,– / 4c + production cost
Format: 1/1 page can only be booked for the magazine’s total circulation
comp_sonder4
Split Banderole
Price: € 17.800,– / 4c + € 250,– per Tausend
Format: 2/1 page (provided by the advertiser) + 2/1 page
comp_sonder5
Sachets
Price: € 9.900,– / 4c + € 65,– per mille
Format: 1/1 page max 20 g provided by the advertiser
comp_sonder6
Tip-On-Card + 1/1 page
Price: € 9.900,– / 4c + € 55,– per mille
Format: 1/1 page max 20 g provided by the advertiser
comp_sonder7
Classic banderole (provided by the advertiser)
Price: € 190,– per mille
comp_sonder8
Supplements / Bound-in-Inserts (max 20 g provided by the advertiser)
Price: € 137,– per mille
per 10 g additional weight: € 13,− per mille
Format: mind. 105 x 148 mm
max. 180 x 265 mm
Mutating ad pages
Book one ad page but target two or more audiences (e.g. men / women) using different advertising artworks.
Price: € 9.900,–
Format: 1/1 page
Price: € 17.800,–
Format: 2/1 page
+ € 2.200,– per page mutation

Audience selection

Optimize the distribution of your supplements, bound inserts and stickers by booking a specific target audience selection. The splittings are based on on Gold-, Platinum- and Infinite Card holders of card complete Service Bank AG.

The exact numbers for each individual audience selection are available on request.

Inserts/Supplements up to 20 g
Price: € 137,– per mille
per 10 g additional weight:
Price: € 13,– per mille
 
Austrian provinces (Bundesländer)
Additional manipulation fees:
Price: € 182,− per selection
Age ranges
Additional manipulation fee:
Price: € 750,−
 
Gender
Additional manipulation fees:
Price: € 750,−
Type of Card
Additional manipulation fee:
Price: € 750,−

CARD COMPLETE MAGAZINE : TIPPLOUNGE

All prices are in Euros and include layout and composition cost. Advertising tax (5%) and VAT (20%) are not included in the prices.

Every edition of CARD COMPLETE MAGAZINE exclusively dedicates a popular area of the magazine to editorially-designed promotions (“TIPPLOUNGE”). The “TIPPLOUNGE“ is especially useful for all ad clients looking for an inexpensive but impactful form of promotion.

Key facts for a single promotion at TIPPLOUNGE
Format: one 1/6-page
Headline: maximal 20 characters
Body text: maximal 400 characters
Photo: 1 photo (resolution: 300 dpi)
Logo: 1 logo possible
Photo/logo files: JPG or EPS
Price: € 1.500,- (incl. On proofreading and revision)
Production cost: per additional amendment € 150,

Frequency discounts
2 x TIPPLOUNGE … minus 15 %
3 x TIPPLOUNGE … minus 25 %
4 x TIPPLOUNGE … minus 35 %
Agency commission not possible.

Dates of publication TIPPLOUNGE 2021

Edition


Day of publication



Deadline for print-ready data


Closing date




card complete Magazine 1|21
April 23, 2021


March 30, 2021


March 23, 2021


card complete Magazine 2|21
June 25, 2021


June 1, 2021


May 25, 2021


card complete Magazine 3|21
Sept 27, 2021


Sept 3, 2021


Aug 27, 2021


card complete Magazine 4|21
Dez 1, 2021


Nov 5, 2021


Oct 29, 2021


CARD COMPLETE MAGAZINE : LESERREISEN (EXCLUSIVE TRIPS FOR READERS)

All prices are in Euros and include layout and composition cost. Advertising tax (5%) and VAT (20%) are not included in the prices. exklusive 5 % Werbeabgabe und 20 % MwSt.

CARD COMPLETE MAGAZINE’s “Exclusive Trips for Readers“ (German: Leserreise) gives tourism companies the opportunity to promote a customized trip for a travel-loving readership. The look & feel of the “Exclusive Trips for Readers” is edited and designed by the CARD COMPLETE MAGAZINE tourism team.

Key facts for a 1/1 page “Leserreise”
Format: 200 x 280 mm
Headline: 26 characters
Subheadline: 130 characters
Body text: 2.030 characters
Itinerary -/ booking information: 690 characters
Lead picture: approx. 200 x 200
Small picture: approx. 80 x 80
Photo files:: JPG or EPS
Photo resolution: 300 dpi
Price
Price of 1/1 page: € 7.000,-
Price of 2/1 page: € 9.500,-
Production cost: one proofreading and revision is included (per additional amendments an administration fee of € 150,– applies)

Dates of publication LESERREISEN 2021

Edition


Day of publication



Deadline for print-ready data


Closing date




card complete Magazine 1|21
April 23, 2021


March 30, 2021


March 23, 2021


card complete Magazine 2|21
June 25, 2021


June 1, 2021


May 25, 2021


card complete Magazine 3|21
Sept 27, 2021


Sept 3, 2021


Aug 27, 2021


card complete Magazine 4|21
Dez 1, 2021


Nov 5, 2021


Oct 29, 2021



CARD COMPLETE MAGAZINE : Technical Specifications & Contact

Frequency of publication: 4 times per year | Circulation: 200.000 copies | Magazine format: 200 x 280 mm

Ads in CARD COMPLETE MAGAZINE

Print-ready data, technical specifications:
Send a print-ready PDF-file (CMYK), PDF/X-1a file standard profile, Paper: PSO SNP (all regular pages); and PSO LWC Standard (cover pages only) to Mr. Oliver Pissnigg (T: +43/1/536 60-919, E: pissnigg@falter.at)

Any layout and composition cost will be charged separately.
Deviations within the tolerance range of the printing process do not entitle to complaints.

TIPPLOUNGE Promotions in CARD COMPLETE MAGAZINE

Print-ready data, technical specifications
Send text, pictures, logos (digital files only) via e-mail or data storage medium.
Deviations within the tolerance range of the printing process do not entitle to complaints.

Guidelines 1/6 page box
Headline: max. 20 characters
Body text incl. contact details: max. 450 characters (address, telephone number, website, opening hours etc.)
Photos: JPG (resolution: 300 dpi)
Logo: one logo possible

Exclusive trips for Readers (Leserreisen) in CARD COMPLETE MAGAZINE

Guideline 1/1 page
Headline: max. 26 characters
Subheadline: max. 130 characters
Body text: max. 2.030 characters
Itinerary / booking information: max. 690 characters
Lead picture: approx. 200 x 200
Small Picture: approx. 80 x 80
Logo: one logo possible
Photo files: JPG or EPS (resolution: 300 dpi)


Advertising Sales
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien

Head of Print & Digital Media Sales
Sigrid Johler +43/1/536 60-952 johler@falter.at

Printing data management
Franz Krassnitzer +43/1/536 60-940 krassnitzer@falter.at
Oliver Pissnigg +43/1/536 60-919 pissnigg@falter.at

Media Owner & Publisher (Medieninhaber & Verleger)
Falter Verlagsgesellschaft m.b.H., Marc-Aurel-Straße 9, 1011 Wien T: +43/1/536 60-0, F: +43/1/536 60-935, E: sales@falter.at, W: falter.at, Sitz: Wien, FB: 123082d HG Wien, UID: ATU 14873500
Bankverbindung: UniCredit Bank Austria AG, IBAN AT61 1200 0006 6506 2600, BIC: BKAUATWW, DVR: 047 6986